Celebrating Women’s Excellence in Sports at the 21st SOYA Awards

The 21st edition of the Sports Personality of the Year Awards (SOYA) is set to take place at the Kenyatta International Convention Centre (KICC), with this year's theme being “Celebrating Women’s Excellence in Sports.” The event aims to honor the outstanding performances and contributions of Kenyan women athletes across various disciplines.​ SOYA founder Paul Tergat emphasized the importance of recognizing female athletes, stating that this year's focus is on celebrating their achievements and encouraging more participation in sports. The awards will also include initiatives to train athletes in financial literacy, mental wellness, and corporate social responsibility. This celebration comes at a time when Kenyan women athletes have been making significant strides on the global stage, inspiring the next generation of sportswomen in the country.